Appeal to popularity
An appeal to popularity is very similar to an appeal to emotion in that it targets emotions; The difference being that it does not focus on the listener's emotions, and instead focuses on what the majority of people think or the popular position to take with regards to the claim. The arguer then uses this to try and persuade the listener to change their mind and/or conform.
- Classic example: Somebody tries to convince their friend to try smoking by asserting that all the cool kids do it.
- Advertisements that make the claim that: Everybody's doing/using/eating [insert product name here].